Design of Kansei Engineering Support System Using Fuzzy
نویسنده
چکیده
Kansei Engineering was adopted as a method to analyze the critical factors and elements design in developing a new product of software based on consumer’s emotions. However, most analysis in Kansei Engineering are using statistical analysis such as principal component analysis, factor analaysis etc in order to evaluate the average data gathered from all respondents and explore product based on analysis result. This paper reports an attempt to discover the relationship between interface design of product and consumers’ emotion using fuzzy method rather than using statistical method. The objective of this research is to develop an Kansei Engineering system to support consumer’s decision for costumer in online shopping, so consumer could choose the desired product. As first step, this research proposes general design of this module application to be implemented on any kind web based online shopping.
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